Your pitch deck is in very few words, your preview. Think of it as the trailer to your business: you must tell your story by being stimulating, impressive, and unforgettable. By telling your start-ups story the right way, and effectively conveying your pitch, you become closer to sealing the deal with an investor, and carrying out your business idea from pitch to reality. We suggest considering the following when planning your pitch deck:
By using a lot of visuals, you hold onto the attention of the audience you are pitching to, you remain interesting throughout the presentation, and you tell the story of your business in an overall clearer way.
10-15 slides is really all that is needed. Anymore and you might lose the attention of your audience. Any less and you might not convey your idea properly.
PPS stands for Purpose, Problem, and Solution. Make sure to identify all three of these within your pitch. Define your purpose in one single sentence in order to not be confusing. Be specific when explaining the problem, and give examples when relaying the solution.
Identify your target market in advance so you can be sure as to what the market size will be, allowing you to present accurate information on your future sales.
Make sure to list any current customers, users, partners engaged with your business.
Including your competition is important when creating your pitch because you give a more accurate picture of the overall economic competition ahead- also showing that you are aware of the challenges and how to face them.
Listing all team members including founders, general managers, advisors, and any other executives is an important factor when showing that your start-up has a solid foundation.